Jeremiah Sakuda.

I kept meeting people running real businesses with no one to answer the phone.

They were plumbers, HVAC techs, and electricians, out on a roof or under a sink, with a phone in the truck that never stopped ringing. The work was good. The callers were real. What was missing was the one thing a big company never thinks about, someone at the front desk to pick up, get the details, and keep the job from going to the next contractor. Every call they missed while their hands were full was a paycheck walking out the door. These owners were doing all of it alone, and they are exactly the kind of operator who never gets handed a front desk.

I should be honest about where I stand. I moved to Nairobi at three and grew up there; my family is in Kenya, and I've also spent years inside institutions, engineering school in Boston, the rooms a tradesperson rarely gets invited into, that most of the people I want to serve will never see. So I'm building for operators I'm partly of and partly serving. That shaped one decision more than any other: the owner knows things I never will, about their trade, their customers, their pricing, their judgment calls. My job is not to replace that. My job is to take the phone off their plate and hand the decisions back.

I've spent my whole working life on one question: when can you actually trust what a model hands you? Enough to learn that a single model, left alone, will confidently promise a time nobody can make and quote a price it invented. That's exactly the wrong thing to put in front of a caller deciding whether to hire you. So Asili is built to know its limits. It texts the caller back in seconds, asks what a good dispatcher would, the service type, the ZIP, the timing, checks the work is in your service area, and captures the qualified job for you to confirm. When it's unsure or out of area, it takes the details and promises a callback instead of making something up. And every call becomes a row in a timestamped decision log, so you see exactly what it did and why. That refusal to guess isn't a feature I added; it's the whole point.

The test I hold myself to is simple. An owner should be able to stay on the job all day, glance at the qualified jobs Asili captured, confirm the time, and never lose a call to voicemail again. They keep one hundred percent of their jobs, keep their own number, and pay one flat price with no cut taken. The front desk you couldn't afford, run entirely by AI. That's the sentence I'm trying to earn.

If you're running a home-services business and the front desk is just you and your voicemail, I'd genuinely like to hear from you, what's working, what's breaking, how many calls you know you're missing. You can start your front desk and see it answer a missed call for you, or just email me and tell me what you're up against. I read every one.